Jô Benevides

“People here earn a living from fishing, hotel services, commerce, public-sector employment, building work and other sectors. Getting a job is difficult. Young people have little hope of getting ahead in life. Now that the factory has set up partnerships for social projects, there are more opportunities. One of the positive aspects was environmental education. People became more aware of our relationship with the environment. Cristal is a reference for all of us. It creates opportunities and provides support. It is easily accessible for the local community too.”

Jô Benevides, founder and secretary of the Abrantes and Region Cultural Movement Association (AMCAR), also founded two projects- Cuddlies and Friends of Reading.

Patrícia Vieira Lima (Branca)

“Through our partnership with Cristal we were able to engage and transform about 800 children and adolescents using capoeira as a social-educational tool.

The capoeira-for-schools project has grown over the years and reached community centers due to demand from beneficiary communities.

A cultural group named for Abolição has its headquarters in Arembepe but also works in the communities of Areias and Abrantes to provide capoeira classes and professionalize young people as monitors. Capoeira is not only as a physical activity that is good for health but also a means of teaching values and citizenship.

We now have branches in France and Scotland run by students from the social project who have moved to these countries and gotten work permits. They come back to Brazil every year for the group’s international meeting and holds workshops in all the communities served while also boosting the local economy.

In partnership with Cristal, we run annual baptism and training courses for capoeira monitors that include ethics and citizenship, physical education for children, regional capoeira, first aid and other subjects.

At our Arembepe headquarters, we also teach English and dance courses periodically. We take great pride and satisfaction in seeing many of these young people have made outstanding progress and now have jobs or scholarships for college or technical courses.

In a nutshell. this Cristal – Abolição partnership can build a better world for everything and educate better people for the world!”

Patrícia Vieira Lima (aka Branca), community leader, Cultural and Capoeira Group Abolition.

Rivelino Martins de Souza

“For us, Cristal is a winning partnership between business and community. They have supported us. We recently organized an ecological task force to collect 1.2 tons of garbage in Jacuípe. The factory supported us and I know it always will. The company talks to us and invests in the communities. I was born here. I am a witness to the facts. Some time ago there was a big storm. We called the factory asking them to help the fishermen and help arrived soon. Cristal’s crane rescued the boats. If the crane had not hoisted those boats out of the heaving sea, I do not know what would have happened.”

Rivelino Martins de Souza, president of NGO Coqueiro Solidário, Arembepe native.


Our Open-Door program was set up to strengthen the company’s relationship with the community through scheduled visits to the Bahia plant and the Paraíba mine. Groups of university students and professors, from technological courses, public and private schools, as well as participants in social projects, local residents and various other groups visit the company and get to see the day-to-day work of a chemical plant or a sand mining operation.

In the mine, the Open-Door program has been ongoing since 1995 with a focus on environmental education. Most visiting groups consist of students, teachers, researchers, residents and employees’ families. These quarterly visits include the production, environmental and administrative areas, as well as talks on health, safety and the environment delivered by specialists from Cristal. This gives visitors an opportunity to see the entire production process carried out at the mine and grasp the importance of their work for society.

The Bahia factory’s Open-Door program welcomes about 600 people every year. All visitors attend an institutional presentation showing the company in Bahia, Brazil and worldwide, titanium pigment and the social and sports projects it supports. The first part of the agenda also shows the company’s management model for health, safety and the environment.

The second part depends on the interests of visitor groups. There are technical presentations in which a professional briefly explains the titanium dioxide (TiO2) production process or another topic of the group’s interest, previously agreed when scheduling the visit.

The program is a rich experience for visitors who, in some cases, had never been in contact with an industrial operation. In addition to the presentations, a bus ride around the industrial area shows the group a previously unknown environment.

Join our Open-Door program! Ask a group of teachers, students, neighbors or others to come and visit us. The date may be scheduled by e-mail sferrari@cristal.com.

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