Vision, Mission and Values


We draw our inspiration from the brightness of titanium to offer state-of-the-art solutions that will create a cleaner and brighter world for future generations.


We work to enhance the bright appearance of titanium and so provide great opportunities and safe environments for our communities. Success will provide sustainable and rewarding growth for our team, customers, partners, suppliers and investors.


Safety – Safety is crucial for members of the Cristal family and communities. We take a fair plain dealing approach to all our relationships. We respect others and value diversity. Each one of us is accountable for our actions and performance and we have a personal sense of ownership of the business.

Collaboration – We are committed to working together as a team. We believe in transparent communication and we analyze things from different points of view in order to really understand what you need. On this basis, we can build a leading team capable of offering excellence.

Passion – We are passionate about what we do. We will go the extra mile to challenge the status quo and ensure a continuous improvement effort. We are never satisfied with average results and we are always driving our business forward. Because of our inquisitive and enterprising approach, we are leaders in innovative titanium solutions.

Professionalism – We show the highest standards of professionalism and integrity in everything we do. We focus on our business goals and getting good results. We are constantly learning and using our specialized knowledge and skills to reach our objectives.

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